Description

Monchhichi is a line of Japanese stuffed monkey toys from the Sekiguchi Corporation, first released in 1974. They were licensed by Mattel in the United States until 1985, and later distributed worldwide directly by Sekiguchi. Four television series were produced based on the characters.

The Monchhichi franchise is held by the Sekiguchi Corporation, a famous doll company, located in Tokyo, Japan. Monchhichi was created by Yoshiharu Washino on January 25, 1974, as an improvement to the already successful Kuta Kuta Monkey (Exhausted monkey). Sekiguchi claims they created these characters in order to inspire respect and love in the young (Japanese) children and adults, their name is derived from the words “Mon” which translates to “Mine” in French and “Chichi” which closely resembles the sound a child’s pacifier would produce according to Japanese phonetics, also the resulting word has a similar sound to the word “Monkey” in English.

The Monchhichi doll line reached North American shores in 1980. Mattel bought the license for the toy line. The American cartoon series Monchhichis was produced by Hanna-Barbera in 1983 and aired on ABC (as part of The Monchhichis/Little Rascals/Richie Rich Show) in an effort to promote the doll line. The line was dropped by Mattel due to poor sales in 1985, but was reintroduced during Monchhichi’s 30 anniversary in 2004 by Sekiguchi. As of 2013, Monchhichi dolls are still available in the United States from retailers such as Target.

As of 2015, Monchchichi are still popular in Germany, sometimes filling an entire rack space in toy shops. Many variants and sizes of Monchhichi have emerged. For example, the original Monchhichi is still available under the Classic variant in 10 cm, 20 cm, 24 cm, 45 cm and even 80 cm sizes. Also other variants like Boutique (Monchhichi in various dress styles), Mother Care (Monchhichi with a young one in her front pocket), and the 40th Anniversary edition are available. Even dollhouses for Monchhichi are available.