Description

View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master “reels”, which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent colour photographs on film. It was originally manufactured and sold by Sawyer’s.

The View-Master system was introduced in 1939, four years after the advent of Kodachrome colour film made the use of small, high-quality photographic colour images practical. Tourist attraction and travel views predominated in View-Master’s early lists of reels, most of which were meant to be of interest to users of all ages.